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MBAA514 Strategic Marketing Management in Aviation

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Course Authors: Dr. Nathan Heller, Ph.D., Developer; Shannon Field, Instructional Designer; and Bob Score, Media Specialist

From the Authors:

"Participating in the Blackboard Exemplary Course Program has been an important and worthwhile experience for our team and our department .  As course reviewers, we enjoyed the opportunity to see what other institutions and developers are doing in terms of design and learning theory within their programs.  Our team constantly strives to raise the bar on excellence in online teaching and learning. It is most rewarding to see our efforts recognized through the Exemplary Course Program." ~Shannon Field

About the Course:

The traditional role of marketing management is enlarged to include the development, implementation, and control of marketing strategies in the dynamic aviation/aerospace organization.  Emphasis is on the application of the strategic marketing process in the turbulent global aviation business environment.  Strategic marketing decisions, analysis, and issues are integrated with the goal of achieving customer satisfaction to gain a sustainable competitive advantage within the aviation industry.  Case studies, group activities, and discussions provide opportunities for students to apply these theories and  develop a marketing plan for an aerospace or aeronautics related business.

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